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Seeing
as how this was release this morning I thought some of you might like to see
this.
For Immediate Release France-Senegal World Cup MatchDraws Largest TV Audience on Opening Weekend China
Has Most Viewers Among Countries Measured by
Nielsen, But
South Korea Achieves Highest Rating NEW
YORK, June 13, 2002 –
More than 31 million people tuned in to see Senegal’s first-round victory over
France in the 2002 FIFA World Cup – making it the most-watched match of the
opening weekend (May 31) – according to preliminary audience estimates for 17
countries released today by Nielsen Media Research. The
May 31 match – in which Senegal bested the heavily favored France, 1-0, in
Seoul, South Korea – drew its largest audience in China, where the game was seen
by 9.1 million people in the nation’s 11 largest cities – including Beijing,
Shanghai and Guangzhou. That
translates to a 24% rating, second only to the 28% rating the match achieved in
South Korea, and slightly ahead of the 23% rating in Malaysia. (A rating is the percent of persons in
TV households watching the event.)
(See chart below.) In
the United States, the Senegal-France match was seen by nearly 900,000 viewers
(0.3% persons rating, combined telecasts), according to Nielsen Media
Research. The game was broadcast
live in the U.S. on ESPN2 beginning at 7:30 a.m. on the East Coast, May 31, and
re-aired on ESPN2 at 2 p.m. the same day. Among
Hispanic viewers in the U.S., the match scored a 2.7% persons rating on
Univision. Approximately 943,000
viewers watched the game live on
Univision. The
largest U.S. audience to view the opening round of the World Cup (2.1 million
viewers; 0.8% persons rating) was on ABC, in which England and Sweden tied 1-1,
on June 2, at Saitama, Japan. ABC
aired the game on tape delay at 4:00 p.m. (East Coast
time). Other
audience estimates from Week One include: ·
More
than two million viewers in the U.S. (0.5% persons rating, combined telecasts)
watched the U.S. defeat Portugal, 3-2, at Suwon, South Korea, on June 5. The game began just before 5:00 a.m.
(East Coast time) on ESPN2, and was televised again by ESPN2 at 3
p.m. ·
In
Ireland, nearly 800,000 people (22% of the audience) watched Ireland battle
Cameroon to a 1-1 draw on June 1 at Niigata, Japan. Not surprisingly, it was the largest
World Cup audience in Ireland during Week One. ·
In
South Africa, more than 2 million adults tuned in to the South Africa-Paraguay
match on June 2 from Busan, South Korea (the match ended in a 2-2 draw). It was the largest World Cup audience on
the opening weekend in South Africa, scoring a 15% rating among adults.
World
Cup Audience Estimates, Opening Weekend (by
Country)
** Includes only regional TV audiences (outside of major
metropolitan areas) Source: Nielsen Media
Research About Nielsen Media
Research Nielsen Media Research is the global leader in
multinational media research and analysis.
In the United States, Nielsen Media Research is the leading provider of
television audience measurement and related services. The company is active in 40 markets
outside the United States, offering television and radio audience measurement,
advertising information services, print readership and customized media research
services. In the area of
advertising information, the company measures expenditures and creative content
in 30 of the world’s leading advertising markets. Through a network of affiliates,
coverage is extended to more than 70 countries, representing 85% of the world’s
advertising spending. Worldwide, Nielsen Media Research provides TV ratings in
18 markets: Australia, Canada, China, Finland, Hong Kong, India, Indonesia,
Ireland, Malaysia, New Zealand, Philippines, Singapore, South Africa, South
Korea, Sweden, Taiwan, Thailand and the United
States. In the U.S., Nielsen Media Research’s National People
Meter Service provides audience estimates for all national program sources,
including broadcast networks, cable networks, Spanish language television and
national syndicators. Local rating
services estimate audiences for each of 210 television markets in the U.S.,
including electronic metered service in 55 markets. Additional information is
available at: www.nielsenmedia.com. Nielsen Media Research is part of the VNU Media
Measurement & Information Group, the global leader in information services
for the media and entertainment industries. The Group serves the information and
marketing needs of the television and radio broadcasters, advertisers, agencies,
media planners, music companies, publishers, motion-picture studios,
distributors and exhibitors, and the Internet industry. The Media Measurement & Information
Group is part of VNU, one of the world’s leading media and information
companies. VNU employs more than
38,000 people and has annual revenues of more than EUR 4.3 billion. For further information, visit www.vnu.com. # #
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